The flash flood in Boulder, Colorado hit us hard. Water poured into our office, filling it with 3 feet of water, destroying priceless photos, furniture, and equipment. The floors buckled, the walls soaked up the moisture, and years of records were washed away. We stood in our water boots and just cried.
At the bottom of all that water were years and years of long, hard work. Our charity has helped thousands of animals and our workshops have helped hundreds of shelter workers change the way the approach photographing animals. And this flood has changed all of that.
What we should be doing is what we’re best at, what we have devoted our lives to, taking pictures of shelter animals and helping save their lives.
Meeting shelter animals and honing in on their true personalities, highlighting their energy, beauty, and butt-wiggling happiness. We’re like an ad agency for those who truly deserve it.
Shelter pets are funny, friendly, loving animals, but the pictures of them aren’t always as flattering. These portraits often show them at their most nervous, hiding in kennels, behind the bars of a cage.
By producing professional portraits of homeless animals, we do our part to change the way society views them. Anyone working or volunteering for an animal adoption agency knows that a great picture can truly mean the difference between life and death for the animals in their care.
Our photographs have increased traffic at every shelter, rescue and foster organization that has posted our images, which in turn has led to increased adoption rates (some as high as 100% for the animals photographed).
Because of the flood, our work will be postponed for months.
The flood has taken our digital projector, our back up camera gear, photos, photo paper, desks, bookshelves, our floor, our shipping supplies, years of records, and even our walls. The damage is well over $15,000!
Every week that we cannot be doing our work, hundreds of animals will sit in shelters waiting for a forever home. Every week we aren’t breaking down stereotypes of those in shelters, is a week where people choose to buy a puppy from a puppy-mill rather than saving a life.